Plant-based products

Vegans abstain from eating any animal products to achieve a healthier way of life, and to contribute to ani-mal welfare and the environment. In contrast, consumers of plant-based products are less restrictive. They want to reduce their intake of animal products in favour of plant-based products. For them, health reasons dominate the change in their nutritional behaviour.

The supply of micronutrients found mainly in meat, fish, milk and eggs is lower with a vegan diet than with a mixed diet. A vegan diet may, therefore, result in a critically low intake of micronutrients, which makes fortification a good idea. Consumers of plant-based products are often middle-aged or older and have more specific health concerns. They want to achieve a healthier diet with products offering health-supporting benefits. With the help of micronutrient fortification, plant-based products can be tailored to various health aspects such as a ‘happy gut‘ or a strong cardiovascular system.

The beverages segment is in focus of fortification, e.g. dairy alternatives are fortified with vitamins D, B12 and calcium. Meat alternatives are another trend segment. Thanks to our extensive cooperation with our sister company Planteneers, which is very active on the market for plant-based alternatives to meat and dairy products, we have robust knowledge in this segment.

You need inspiration? We gathered some concept suggestions for you. Or do you already have an idea of a premix concept for your product or need support in selecting the right micronutrients? Please do not hesitate to contact us.