Driver of ideas

The demand for products with target group- or trend-specific micronutrient combinations has been increasing for years. These include, for example, fortified products fitted to trends such as healthy aging or mental health. With the right combination of vitamins and minerals your products are not only trendy, but also convince your customers with health and nutritional information. This is exactly where we support you: with our know-how and our concept ideas for successful products.

Physical health well into old age is the focus of our premix concepts for solid bones, intact joints, healthy teeth and eyes, a sound cardiovascular system, a strong immune defence and intestinal health. In addition, our premix concepts also target mental and intellectual performance. Because certain vitamins, trace elements or fatty acids support a healthy mind, concentration and memory.

Our lifestyle today is often characterised by stress and an unbalanced diet with a high proportion of meat. One of the consequences of this is that the acid-base balance is out of sync. Our special micronutrient concepts can help to remedy deficits.

On the other hand, it is true that more and more people are abandoning meat and other animal products. But an exclusively plant-based diet can lead to a low intake of important (micro)nutrients. Our micronutrient concepts for plant-based products ensure an optimum supply of vitamins, minerals, amino acids and fatty acids.

Another focus is appearance and beauty: Our special micronutrient concepts for beautiful hair, skin and nails support the holistic approach to a healthy body.

Sports activities keep body and mind fit. For optimum performance, a nutrient supply tailored to your needs is essential – regardless of whether you are a recreational or competitive athlete. Our micronutrient concepts enhance physical performance.

The health and fertility not only of the mother but also of the father play a role in fulfilling the wish for children. Our target group-specific micronutrient concepts for all aspects of family planning therefore begin with the desire to have children. Well-filled micronutrient stores are the focus here.

Products with specific micronutrient combinations also support the (expectant) mother’s health during pregnancy and breastfeeding. We have developed suitable concepts for this.